At an infamous careers evening at school, Susie was advised to go into marketing. She took the advice literally and spent the first part of her career working hard and partying hard at ad agencies including McCann Erickson. After the arrival of her first daughter, she crossed over to heading the marketing department of B2B professional services firm Parasol where she won awards for rebranding and marketing effectiveness, and followed this by launching the PE backed software group Sorted in Manchester.
Susie is a skilled brand strategist, and is equally passionate about the power of customer data. Always thinking customer first, she leads our digital and content planning, helping us raise awareness of our brands and drive new client acquisition.
Although it was nearly 20 years ago, Susie still dines out on the anecdote of the time she appeared in Masterchef and continues the search for her 15 minutes of fame.